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What is Off-Page Optimization in SEO and Its Techniques | Seo Beginners

Search Engine Optimization basically divides into two parts
1.       On-Page Optimization
2.       Off-Page Optimization
 Here we will discuss about Off-page optimization.



                       
Off-Page optimization is nothing but the technique to improve the search engine rankings for our keywords. It is used to build back links. Off-page optimization is done offsite and usually it is not visible on our website. But however it improves the search engine rankings. It is a long term process and it must be done regularly. Continuous building of back links improves our website’s results. It is one of most important techniques in SEO. Some of the Off page techniques are shown below :-




    1.  Link Building Technique :-




     As above mentioned, off page Optimization is basically the process of building the quality links from other relevant websites. For example directory submission, through high page rank directory submission websites you can build a lot of quality back links and it improves your rankings. The more inbound links from external sites are considered to be powerful sources and the more search engine will see your website and your rankings will improve. One more way to build back link is to publish fresh and unique content on your website regularly.    

    2.  Social Media Optimization :-   
                            
 

Social Media Optimization is also a nice way to build quality links back to your site. By publishing quality content on other social media platforms (Digg, Delicious or Stumble Upon) you can increase rankings. It also allows your target audience to share your content with other, through these others can also see your content and it will increase your traffic volume.


    3.   Content Marketing :-





    Content marketing is somewhat related to link building. The main goal of content marketing is to promote your website content on other sites. The most important way to promote your content is to build your business blog and promote it on your blog. Another way is that make social media account on sites like Facebook, Google+, Twitter, Linkedin and promte your content here. Now a days social media is the most powerful way to share your content and to increase your traffic volume.
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These are the 3 techniques that can boost your audience reach and ultimately your rankings also. However the conclusion is that off –page optimization is not a one time technique, regularly it requires monitoring, if you want to see results.
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32 comments:

  1. You are shared a very nice information about the off page SEO but I thing in your article social media and content marketing are very the best techniques today according to the new updates of the Google. Toronto SEO Company is also focusing on these techniques more than the other techniques.

    ReplyDelete
    Replies
    1. This post is written in a very good way and entails a lot of useful information for me. I am glad to find a good way of writing the post.

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  2. very informative and quality post thanks for sharing

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  4. very nice post for seo beginners

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  8. As per recent updates from google Content Marketing becomes the important aspect in link building in off page SEO that give natural linking to a site. The people who used to do directory submission, bookmarking and other link building techniques in order to gain maximum back links from toxic sites are being penalised by Google. That is why it is always advisable to build healthy link while doing off page SEO which SKI USA prefer to do.

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    Replies
    1. what about blog commenting with anchor text is this tech. currently useful . i don't think so :)

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  20. The above techniques are really good for boosting up the ranking using OFF-PAGE SEO method, but along with this techniques some more techniques like
    1.social bookmarking
    2.Blog Creation and Submission
    3.Documents and PDF Sharing
    4.Article Creation and Submission

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  21. nice post on how to improve page rank . online
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  22. Thank for giving us information of how can we increase our page rank .And it helps the beginer's know aboutOff-page optimization.keep going great post

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  24. really very good post.every one have to follow this.its must because this is competitive world.check their back-links and keywords of competitors and cross them .thanks to share this post.go here

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  25. Thanks to inform me about the competitor backlink. i got something new about off page Search Engine Optimization. thanks to share these all.. your graph an off page techniques is informative then your writing post..lols..

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