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Google launched “Automatic item Updates” in AdWords

To help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates” in AdWords.

When Merchant enable automatic item updates, Google will update product price and availability shown on PLAs if Google notice a difference between your product data and your website’s microdata instead of disapproving your ads. The item updates in PLAs will remain until product data gets updated.

Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals.

Before enabling automatic item updates, retailers need to implement microdata on their sites.

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