1. keyword optimization:yes You need to optimize keyword in video submission in seo depend upon the search term of your product ,use target relevant keyword for both phase Search engine and user experience
You can use keyword in different Phase
1 File name: Give the name of the file Related to your keyword
2 Title: Use keyword in title with Helping Words
3 Tags: Use Targeted Keyword
4 URL:Use keyword in URL
5 Link text:Great link text in video
After that write some unique Description optimize with keyword This will Help user experience and search engine rank also
2.Share Video On Video Sharing Sites:There Many benefits of sharing video to others sites instead of embedded to your own blog
this will give your video more view and additional link
Here are Some point you should bear in your mind to maximize Result
Hosted Your Video On you tube and other video sharing sites like Viemo with good optimize Keyword
use a Video distribution service to Share your Video To Top Sharing Sites
3.Create a linking strategy :Build both external links and internal links is crucial for video SEO.
Here are some idea of Create linking strategy
Bookmarking the Video on Top Bookmarking sites With an eye catchy Title
Link From One Video To Other video
Link The Video in Blog Post
4.Encourage viewers to share your videos: Sharing is most important aspect in Video seo you Should Create a interesting and informative Content So user share your Video
Make user easier to share video on YouTube,twitter and fb
allow user to comment on the video this will Give you user experience
Give flexibility to User always create content in multiple formats so user can use it easily
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